Mangled phrases

sneak peek

Peek. You are looking, not climbing a mountain.

  • Here’s a sneak peak.

    Here’s a sneak peek.

    You’re looking at something. Peek—and it has two Es, like see.

The mnemonic

P-EE-K has two Es, like s-ee. Both are about looking.

Peak is a summit—the peak of a mountain, peak traffic, peak season.

Why it’s everywhere

This one shows up constantly in marketing copy, where “sneak peek” is a standard phrase and the writer is moving fast. Spellcheck won’t catch it because peak is a perfectly good word, so it ships to the whole mailing list.

Now go take a look. Two Es.